DTCC

Art Direction

Branding | 3D Design - 2020

Problem:

DTCC is an international post-trade financial services company that provides clearing and settlement services to the financial markets. My Chappellrobets team members and I were challenged to updated their brand to reflect their legacy of innovation and customer care, while still retaining their previous brand architecture.

Solution:

The refreshed DTCC brand utilizes a library of custom built 3D models which can be shot from a variety of angles and contexts to create a consistent visual rhythm.

Exploration

A few ideas I explored to reflect DTCC’s innovation was generative art, 3D data visualization, and 3D modeled architecture.

Exploration

A few ideas I explored to reflect DTCC’s innovation was generative art, 3D data visualization, and 3D modeled architecture.

Exploration

DTCC produces a large amount of content across a wide variety of financial topics and had ran into problems with how to visually represent these mostly abstract thoughts. This led to them being forced to use a large amount of stock photography which became visually inconsistent over time. A few ideas I explored to reflect DTCC’s innovation was generative art, 3D data visualization, and 3D modeled architecture.

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