DTCC

Art Direction | 3D - 2020

DTCC is an international post-trade financial services company that provides clearing and settlement services to the financial markets. My Chappellrobets team members and I were challenged to updated their brand to reflect their legacy of innovation and customer care, while still retaining their previous brand architecture.
The refreshed DTCC brand utilizes a library of custom built 3D models which can be shot from a variety of angles and contexts to create a consistent visual rhythm.

Exploration

DTCC produces a large amount of content across a wide variety of financial topics and had ran into problems with how to visually represent these mostly abstract thoughts. This led to them being forced to use a large amount of stock photography which became visually inconsistent over time. Because of this I developed a system of modelled and rendering 3D architecture that represent the inner workings of complex fin tech processes that would be used for all upcoming imagery.

3d

DTCC produces a large amount of content across a wide variety of financial topics and had ran into problems with how to visually represent these mostly abstract thoughts. This led to them being forced to use a large amount of stock photography which became visually inconsistent over time. Because of this I developed a system of modelled and rendering 3d architecture that represent the inner workings of complex fin tech processes that would be used for all upcoming Imagery .

3d Animation

With this system In place storyboarded and modeled a 3 minute animated video covering information about one of their upcoming products.