The Depository Trust & Clearing Corporation (DTCC) is a global leader in post-trade financial services. For over 40 years, DTCC has been providing essential infrastructure services to the financial services industry, including settlement, asset servicing, and data management. As the landscape of the financial services industry has changed, DTCC has seen the need to update their brand and supporting materials in order to stay relevant and attractive to their customers. Our goal of this design project was to redesign DTCC’s brand identity and supporting materials to better reflect the company’s core values, mission, and identity.
Brand design
Exploration
DTCC was facing an issue of how to visually represent their variety of financial topics, most of which were abstract. As a result, they had to resort to using a lot of stock photography which led to an inconsistent visual look.
Fintech UX Design
Brand Identity
To solve this problem, I developed a system of 3D modelled and rendered architecture to represent the intricate financial technology processes for all future imagery. The custom built 3D models which can be shot from a variety of angles and contexts to create a consistent visual rhythm.
Brand Identity
Identity Design
Utilizing the library of custom built 3D models which can be shot from a variety of angles and contexts to create a consistent visual rhythm.
The use of bright colors and clean typography gives the logo a modern, professional look.
Brand design
3D Design
Utilizing the library of custom built 3D models which can be shot from a variety of angles and contexts to create a consistent visual rhythm.
an animated explainer video that covers one of DTCC’s products.
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